The major expense of your business web site should be its promotion with respect to marketing your services and products.
You understand well that you need to keep that Blend-All blender in front of your targeted customers at all times if you want to sell at least one.
The moment you put that blender back on the shelf to collect dust, is the moment you shut the door on your business.
That is the same way your web site's web pages work.
Marketing on the Internet across the World Wide Web (W.W.W.) today is a challenge. Your web page is competing with 60 billion other web pages and counting.
Designing your web site's web pages driven by web page optimization for promotion will dramatically reduce those 60 billion competing web pages.