a9webdesign.com Web Design North Carolina

How to Select Keywords

1. Open the Google Keyword Tool See Frame 1.
2. Enter your webpage or article subject KEYWORD (web design), fill in the Captcha characters and click the Get Keyword Ideas button. See Frame 2 & 3.
3. A list of popular keywords will be displayed. See Frame 4.
4. Select Match Type as Exact See Frame 5.
5. Click on Global Monthly Search Volume to sort in descending order. See Frame 6.
6. Note the most relevant keywords (per your subject), having at least 1000 hits under Global Monthly Search Volume column. This is your HITS
7. Notice Advertiser Competition (second column). Eliminate keywords that have high Advertiser Competition (Green bar is full/almost full and white portion is less).
8. List all your keywords (a spreadsheet helps) See Frame 7.
9. Open Google's homepage See Frame 8.
10. Enter your keyword in QUOTATION MARKS and then click Google Search. See Frame 8.
11. Note the number of results. This is your competition These are the total number of web pages Google indexed containing your keyword. See Frame 9.
12. The RATIO is calculated by dividing the COMPETITION by the HITS See Frame 10.
13. Use the keyword if the RATIO is under 50.
14. Use 1-4 keywords per web page keeping the keyword density between 3-4.5 percent. No more.
15. Include at least the primary keyword in the web page (or article) META TAG TITLE
16. META TAG DESCRIPTION
17. META TAG KEYWORDS
18. HEADER TAG h1 and subsequent h2 headers
19. first sentence of the body
20. first and last paragraphs
21. and throughout the body